When our client at talkSPORT called and described their ‘Covered’ campaign, we were excited and bewildered, in equal measure. The concept centred around yellow gunge being deposited on the Euros presenters, while being filmed AND photographed for stills. With only one opportunity per presenter to get the film and shots, we rehearsed the production at our Sheffield Studio before heading to London with the bespoke kit and crew.
The gunge delivery system proved to be tricky. How to pour enough of it over the presenter to be visually effective? How to get it high enough to be out of shot? What consistency worked best? How to get everyone into the shower without slipping? How to complete 12 shots in two days, with only 20 minutes between clean downs? The answers will remain a trade secret but the results are one very happy client and an award winning campaign. However, no one has been able to face custard since!