As far as we’re concerned, people who foster children are heroes. So when we were asked to create a suite of images highlighting the impact of the organisation and their recruitment efforts, we naturally said ‘yes’.
It was also a chance to work with the lovely, talented team at Studio Up North (SUN). Their brief was straightforward: capture the values of the the National Fostering Group, while showing carers doing what they do so well - providing a loving, secure environment.
Shot in various locations, with consistent lighting across the images, the campaign aims to attract more foster carers and will appear in ad campaigns and online. Fosterers, we salute you!