How do you provoke a reaction at the G7 Summit?
Create images that can’t be ignored by the politicians and delegates.
We worked with the Creative Coalition on their #ListenToTheOcean campaign aimed at escalating the critical state of our seas ahead of the summit.
With a brief that asked for culturally diverse models who represented global regions and expressions guaranteed to engage with an audience of leaders and influencers, we began with the casting.
Shot in our Sheffield Studio, we created a series of images with children as young as 3 years - a challenge in itself but we think the results are hard to ignore.
The campaign included 48 sheet media and web.